In the planning for more than 2 years, Rock Fiesta, the new Latino Music Festival, and it’s producers Festivaland, LLC has established an office in Quartzsite and two of the company’s top executives now live here.
This event is large. Staged on the 100 acre Desert Gardens Showgrounds, the weekend music spectacular involves many components encompassing stage production, site production, security, construction, vending, marketing and booking some of the biggest names in Latino Rock. It is intended as an annual event providing global promotion for Quartzsite, tax revenue, revenue for contractors and local businesses and providing hope to this small town with the same financial concerns as any American small town.
The Main Stage Lineup: CAIFANES, MALDITA VECINDAD, EL TRI, MOLOTOX, PXNDX (pronounced PANDA), PANTEON ROCOCO, KINKY (2 NITES), OZOMATLI, LOS AMIGO INVISIBLES, DIVISION MINUSCULA, NORTEC COLLECTIVE: BOSTICH & FUSSIBLE, SILVERIO, FINDE, SIDDHARTHA, MEXICAN DUBWISER, PALENKE SOULTRIBE, S7N, and METALACHI. Never before has such a collection of Latin Rock Artists ever been assembled in America! Rock Fiesta is the next jewel in Quartzsite’s tourism crown.
The producers are especially focused on the 6 months of planning regarding security and traffic control. The event is a camping event, but half of the ticket buyers so far are just buying the weekend festival ticket and not camping, which means they are staying somewhere else. This means a fair percentage of festival goers will buy gas, stop at convenience stores and restaurants.
Rock Fiesta has already scooped up all of the rooms at The Super 8 and Stage Coach, primarily for staff. “We didn’t want our staff to travel back and forth to Blythe or Parker, they need to be closer, however we have also reserved a large number of rooms at several hotels in Blythe.” Said Alejandro Evoli, Associate Producer. “Just being here in the preceding 6 months translates to tens of thousands of dollars being spent here in advance of the show.” We really like this town, very conducive to presenting Rock Fiesta, people and contractors are helpful, encouraging and excited about the event” Evoli added.
Planning a festival of this size is extensive, with weekly developments in all aspects of the event. A Vendor Village is situated inside the concert area, (which is inside the festival area), both areas are separately fenced. Over 11,000 feet of fencing will be used to ensure that festival patrons cannot venture off into area residential areas. Three types of vendors; food, merchandise and services. The entire site is also composed of: field lighting with more than portable 25 light towers, showers in the VIP camping, industrial size electrical generators, potable and drinking water, waste removal, recycling and cleanup, first aid, EMS, fire control, festival office, 72 foot wide stage featuring state-of-the-art sound and light production sound and LED relay towers.
The site layout also features the world’s largest inflatable double water slide, human car wash, VIP backstage Tent with observation deck, 250 RV hookups. Inside the fenced concert area, a 70’ Hector & Pedro’s Saloon Old West Saloon and Late Nite Dance Tent which isolates and lessens the sound, so that neighbors are located far enough away that only a muffled sound can be heard.
The Main stage is live from noon to midnight Fri and Sat, March 18 and 19. Looking at Q Mtn. from the stage with its back to I-10, the stage speakers will be faced toward the right side of Q Mtn and are located far enough away, so that the residents located near or on S Kofa Rd or Q Mtn Rd do not receive more than 60 decibels at any one time.
A star DJ lineup will also perform all day and into the night, Thurs., March 17, 2016 in Hector & Pedro’s Saloon and in the Late Nite Dance Tent, both located inside the concert area, which is about 7 acres.
Security is the greatest focus because it involves so many components. A certified, insured professional security company has been in dialogue with Festival Producer Hal Davidson (not the Councilman of the same name) working out details of bringing in off-duty police and a large number of experienced security staff to protect the site, festival goers and the local community. Davidson looks forward to an upcoming meeting with the public to answer questions and assure locals that he is indeed a local now and that carries extra consideration of everything he does. The meeting is expected in the next 2 months as plans solidify.
Festivaland and its chosen security company will soon enter into meetings with first responders for mutually agreed procedures, staffing, lighting and communication inside and outside the festival site next March. There are already entry plans to use 2 separate main gates, one for those traveling from California, exit 17 and those traveling west from Phoenix to exit 19, then traffic from both exits, enter onto Kuehn Street. Entry also involves ticket scanners, wristbanders, car search teams as no glass or weapons are allowed on the site.
Further security measures are taken once festival patrons enter the concert area, where they are frisked and handbags checked. Security is 24 hours on the entire site and on the surrounding perimeter and roads. An Early Entry Day of Thursday March 17, 2016 will be used to lessen the anticipated congestion of Friday morning. On this day, festivaliers are welcome to arrive for their best camp spot, but no Main Stage music.
The 3 Rock Fiesta street teams are now on the road promoting Q all throughout California, Arizona and Northern Mexico. Three billboards have also been purchase on I-10. More to come on I-8 in Yuma. Marketing, Production and Security are all on full planning mode now.
For one low-price ticket, just $99 for the weekend, camping optional $40, RV hookups are additional, and a limited number of $350 VIP weekend passes, Rock Fiesta will be the Latin gathering place for Spring Break in the sun! Info/ Tickets: www.rockfiesta.com and Like us on FB. For vendors: www.rockfiesta.net or call 928-2570605 or email firstname.lastname@example.org. Media contact is Mariluz (email@example.com), Vesper Public Relations in L.A.